lexique

Marge brute - Marketing & Communication - Ventes

Qualification d’audience - Marketing & Communication - Stratégie - Ventes

Q.R. (Code Q.R.) - Marketing & Communication

Publicité - Marketing & Communication - Stratégie - Ventes

Portée - Marketing & Communication - Stratégie - Ventes

PEB (Points d’Expositions Bruts) - Marketing & Communication - Ventes

Message (publicitaire) - Marketing & Communication - Rédaction

Média - Marketing & Communication - Promotion Adviz

Marketing mix - Marketing & Communication - Ventes

Marketing agile - Marketing & Communication - Ventes

Marge nette - Marketing & Communication - Ventes

Routes-to-market - Marketing & Communication - Stratégie - Ventes

Marché principal - Marketing & Communication - Ventes

Marché potentiel - Marketing & Communication - Ventes

Marché générique - Marketing & Communication - Ventes

Marché de niche - Marketing & Communication - Ventes

Marché cible - Marketing & Communication - Ventes

Mailing tout en un - Marketing & Communication

Lobbying - Marketing & Communication - Ventes

Licence de marque - Marketing & Communication

Lead scoring - Marketing & Communication

Taux de rebond - Marketing & Communication - Web

Audit de communication - Diagnostic - Marketing & Communication - Stratégie

Portée payante - Campagnes - Marketing & Communication - Web

Gestion de marque - Identity - Marketing & Communication - Stratégie

Formulaire de contact - Marketing & Communication - Web

Buzz - Campagnes - Marketing & Communication

Audiences - Campagnes - Marketing & Communication

Pitch - Campagnes - Crowdfunding & commandites - Marketing & Communication

Marketing direct - Marketing & Communication - Marketing automation

Communication Marketing Intégrée (CMI) - Marketing & Communication - Stratégie

Influenceur - Campagnes - Crowdfunding & commandites - Marketing & Communication - Stratégie - Talent humain

Coût d’acquisition client (CAC) - Marketing & Communication - Marketing automation - Stratégie

Lead nurturing - Marketing & Communication - Ventes

Taux de conversion - Marketing & Communication

SIM (système information marketing) - Marketing & Communication

Plan média - Marketing & Communication - Stratégie

Persona - Marketing & Communication

Partie prenante - Marketing & Communication

Funnel marketing (entonnoir de conversion) - Marketing & Communication

BMG (business model generation) canvas - Marketing & Communication

Stratégie marketing - Marketing & Communication - Stratégie

Segmentation (du groupe cible) - Marketing & Communication

B To A - Marketing & Communication

Campagne mystère - Campagnes - Marketing & Communication

Campagne de création de trafic - Marketing & Communication

Campagne d’image - Marketing & Communication

Campagne collective - Marketing & Communication

Campagne automatique - Marketing & Communication

Campagne (publicitaire) - Marketing & Communication

Cadeau - Marketing & Communication

Bad bot - Marketing & Communication

B To H - Marketing & Communication

B To C - Marketing & Communication

Canal court - Campagnes - Marketing & Communication

Annonce publicitaire - Marketing & Communication

AIDA - Marketing & Communication - Stratégie

Abonné fantôme - Marketing & Communication

One click shopping - Marketing & Communication - Ventes - Web

Panel d’audience - Marketing & Communication - Stratégie - Ventes

Point mort - Marketing & Communication - Stratégie - Ventes

Placement de produit - Marketing & Communication - Stratégie - Ventes

Rabais - Marketing & Communication

Saga publicitaire - Marketing & Communication

Content marketing - Campagnes - Marketing & Communication

Lead - Marketing & Communication - Ventes

Landing page - Marketing & Communication - WordPress

Hashtag - Marketing & Communication - Promotion Adviz

Google Adwords - Marketing & Communication - Promotion Adviz

Gestion de leads - Marketing & Communication - Stratégie

Gender marketing - Marketing & Communication - Stratégie

Fréquence (d’exposition) - Marketing & Communication

Démographie (ou profil démographique) - Marketing & Communication - Stratégie

Data storytelling - Marketing & Communication - Stratégie

Data mining - Marketing & Communication - Stratégie

Lead management - Marketing & Communication - Ventes

Communiqué de presse - Campagnes - Marketing & Communication

Clickbait - Marketing & Communication

Circulation (ou tirage) - Marketing & Communication - Rédaction

Carte de tarifs - Campagnes - Marketing & Communication

Capital de sympathie - Campagnes - Marketing & Communication

Capital de marque - Campagnes - Marketing & Communication

Canal long - Campagnes - Marketing & Communication

Canal direct - Campagnes - Marketing & Communication

Canal de réponse - Campagnes - Marketing & Communication

outils

Types de contenus possibles - Campagnes - Marketing & Communication - Promotion Adviz